Bulgari presents a new floral fragrance inspired by the precious iridescence of the amethyst: Omnia Amethyst.
The fragrance evokes the grace and harmony of Italian Renaissance art, with its use of vibrant, yet delicate colours. Nature print technology, (together with an innovative woody molecule blended with the Bulgarian rose) was used to capture the smell of iris blossoms for Omnia Amethyste.
Giorgio Armani has opened his first store in the 3-D virtual world, “Second Life”.
This new virtual store, modelled on his flagship location in Milan, Armani/Manzoni, will allow viewers of “Second Life”, (around 9.688.168 residents from all over the world) to ‘live’ the experience of shopping there.
Armani has paired up with Saatchi & Saatchi Italia and Virtual Italian Parks for this venture.
This new island will be a fashion and style haven, comprising an Emporio Armani store, an Armani Jeans store, an Armani Perfume & Cosmetics area, an Armani Bookstore and an Armani Café.
True to the Giorgio Armani practice, he will also send an avatar of himself who will visit the stores on a regular basis.
