Bulgari Omnia Amethyst

28 10 2007

Bulgari presents a new floral fragrance inspired by the precious iridescence of the amethyst: Omnia Amethyst.

omnya-amethiste.JPGThe fragrance evokes the grace and harmony of Italian Renaissance art, with its use of vibrant, yet delicate colours. Nature print technology, (together with an innovative woody molecule blended with the Bulgarian rose) was used to capture the smell of iris blossoms for Omnia Amethyste.



Armani on Second Life

28 10 2007

Giorgio Armani has opened his first store in the 3-D virtual world, “Second Life”.

This new  virtual store, modelled on his flagship location in Milan, Armani/Manzoni, will allow viewers of “Second Life”, (around 9.688.168 residents from all over the world) to ‘live’ the experience of shopping there.
Armani has paired up with Saatchi & Saatchi Italia and Virtual Italian Parks for this venture.

armani-second-life.JPGThis new island will be a fashion and style haven, comprising an Emporio Armani store, an Armani Jeans store, an Armani Perfume & Cosmetics area, an Armani Bookstore and an Armani Café.
True to the Giorgio Armani practice, he will also send an avatar of himself who will visit the stores on a regular basis.



Girls prefer pink?

22 08 2007

pink.JPGBoys like blue, girls like pink….is that only a tradition???

According to a group of researchers this preference is scientific and there isn’t much anybody can do about it!

Scientist said in one of the first studies to show scientifically that there are colour preferences based on the way humans have evolved.

In the study, the researchers asked a group of men and women to look at about 1,000 pairs of coloured rectangles on a computer screen in a dark room and pick the ones they liked best as quickly as possible.

Researchers found that while men prefer blue, women gravitate towards the pinker end of the blue spectrum.
Scientists say that girls prefer pink and boys prefer blue because of biological reasons.

So, is just our biological pre-disposition talking when we are choosing for the umpteenth time a pink stuff ????